In this article we discuss some of the subtleties about the Chinese language which could affect your dealings with Chinese suppliers.

In this article we discuss some of the subtleties about the Chinese language which could affect your dealings with Chinese suppliers.

In this article we look at why you must always consider the innate structure of the Chinese language when communicating with Chinese suppliers.

In this article we discuss a number of techniques to identify and reach your market on social networking websites.

In this article we look at how you can use key psychology principles to write more effective sales copy.

In this article we look at how to put your knowledge of human behaviour into practice by writing effective sales copy.

In this article we discuss how you can increase your estore conversion rates by working on your product descriptions.

In this article we discuss five strategies for reducing shopping cart abandonment and increasing sales conversions.

To be a successful online retailer it is essential that you put some fun and excitement into your customers' shopping experience.

In this article we look at how you can evaluate a potential manufacturing partner. We will put some emphasis on doing business with China, the most popular destination for outsourced manufacturing today.