Quantitative market research involves some type of data gathering or the development of some method of measuring and analysing marketing information. One of the best starting places for quantitative market research is the collection of demographic data.

Learn how to conduct the market research you need to understand how to position and promote your product.

A target market is the market segment to which a particular product is marketed. Target market is a key concept for your business. The more you know about your target market and how to position your product to sell to that market, the more successful your business will be.

Does the word marketing make you just a little nervous? Are you concerned that you may not know enough about this skill set that can make or break your business? Our Intro to Marketing series starts at the beginning, understanding marketing jargon, moves on to demystify market research then introduces you to marketing strategies and tactics.

Once you have established a price range and you understand your profitability, you can begin to work with your pricing to gain advantages. The psychology of pricing is definitely more of an art than a science.

In order to price your product, you have to figure out who your market is and what price they are willing to pay for your crafts. This article discusses how to determine your price point.

Product pricing is a critical business skill to develop. You must be able to strike a balance among a number of factors including direct costs, staff costs, overheads, profitability and market influences. In this article, we will make a fast survey of these elements so you will have a working knowledge of the framework for pricing.