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8 Techniques To Upsell

By eSources Editor

eSources Editor

This article discusses 8 very powerful upselling techniques for your online estore.

5 Steps To A Better Shopping Cart

By eSources Editor

eSources Editor

Find out how to reduce shopping cart abandonment on your ecommerce site.

Selling Strategies High Profit or High Volume?

By eSources Editor

eSources Editor

When reselling, you can adopt 3 general selling strategies. High Volume, High Profit, or Balanced. In this article which discuss each approach, and the pros and cons of each strategy.

Customer-Friendly Shipping Practices Create More Sales

By eSources Editor

eSources Editor

One of the down sides of buying on-line rather than on the high street is the need to pay delivery costs. This downside is often compounded by e-tailers who try to make a lot of additional profit by adding a substantial 'handling fee' to the delivery costs. In fact, there's nothing that makes an eshopper more angry then deciding to purchase an item and finding out that the delivery and handling charges have removed any savings they thought they were getting. Here are some tips for handling delivery that can increase your sales as well as boosting customer confidence in you as a seller.

Intro to Marketing Part I - Sorting the Terms

By eSources Editor

eSources Editor

Does the word marketing make you just a little nervous? Are you concerned that you may not know enough about this skill set that can make or break your business? Our Intro to Marketing series starts at the beginning, understanding marketing jargon, moves on to demystify market research then introduces you to marketing strategies and tactics.

Intro to Marketing Part II Thinking about Target Markets

By eSources Editor

eSources Editor

A target market is the market segment to which a particular product is marketed. Target market is a key concept for your business. The more you know about your target market and how to position your product to sell to that market, the more successful your business will be.

Intro to Marketing Part III Qualitative Market Research

By eSources Editor

eSources Editor

Learn how to conduct the market research you need to understand how to position and promote your product.

Intro to Marketing Part IV Quantitative Market Research

By eSources Editor

eSources Editor

Quantitative market research involves some type of data gathering or the development of some method of measuring and analysing marketing information. One of the best starting places for quantitative market research is the collection of demographic data.

Pricing Part I Calculating the Price Based on Costs

By eSources Editor

eSources Editor

Product pricing is a critical business skill to develop. You must be able to strike a balance among a number of factors including direct costs, staff costs, overheads, profitability and market influences. In this article, we will make a fast survey of these elements so you will have a working knowledge of the framework for pricing.

Pricing Part II Measuring Market Influences

By eSources Editor

eSources Editor

In order to price your product, you have to figure out who your market is and what price they are willing to pay for your crafts. This article discusses how to determine your price point.

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