Search engines are the single most used method for finding information on the Internet. In this article we explore how search engines crawl your website for indexing in their search results.

The second part of the search engine process encompasses the way that the software organises the page content by relevance to the search terms used. This process, known as page ranking, is a critical measure of how often your web page will be seen by users searching on keyword related to your products.

Latent Semantic Indexing, or LSI, is a way for search engines to rank web pages not just on the basis of keyword density, but also on the basis of other words that might be expected to be present in content related to the keyword. In this article we look at this seemingly incomprehensible term.

If you want to attract traffic to your site, you must know which keywords to use to tap into your target market.

The way you set up your site makes a very big difference. Done correctly, you can attract web spiders to index most or all of your pages. Done poorly and you can lose out on a lot of potential traffic.

It's best to think about your domain name before you get started but, even if you have already established a domain name, it's possible to either change it or establish a second, more effective name that links to your primary site.

Learn about sitemaps and how to use them to obtain better search engine rankings.

Your homepage is the most critical online presence that you own. If you create the right first impression, users will continue to click through your site and you'll have the opportunity to entice them to buy. Mess up the homepage and selling online will be an uphill battle.

This article widens the scope of SEO to include the whole site, with a specific emphasis on useful content, because 1) that's what your customers need and 2) that's how the search engines are evaluating your site.

Tip Sheet for improving web pages for both web spiders and for real readers!