A target market is the market segment to which a particular product is marketed. Target market is a key concept for your business. The more you know about your target market and how to position your product to sell to that market, the more successful your business will be.

Does the word marketing make you just a little nervous? Are you concerned that you may not know enough about this skill set that can make or break your business? Our Intro to Marketing series starts at the beginning, understanding marketing jargon, moves on to demystify market research then introduces you to marketing strategies and tactics.

Once you have established a price range and you understand your profitability, you can begin to work with your pricing to gain advantages. The psychology of pricing is definitely more of an art than a science.

In order to price your product, you have to figure out who your market is and what price they are willing to pay for your crafts. This article discusses how to determine your price point.

Product pricing is a critical business skill to develop. You must be able to strike a balance among a number of factors including direct costs, staff costs, overheads, profitability and market influences. In this article, we will make a fast survey of these elements so you will have a working knowledge of the framework for pricing.

If you want to beat the competition on eBay, you may need to spend some time positioning your eBay business the way that most successful companies do – by briefly stepping back from product sales and focusing instead on the eBay market you are serving. The more you learn about that marketplace, the more successful you can become.

Many entrepreneurs start out as sole proprietors, that is, individuals who begin a business that is solely owned by them, claimed on their personal income tax. It's an excellent way to start a business. As business builds, the sole proprietor can determine when it makes sense to change corporate form, add additional staff, take on outside investment.

Business owners often fall prey to common timewasters. Online business owners can be especially susceptible to the Internet-inspired time traps. This article covers some of the most common activites that are most likely to eat into your working time.

Have you ever thought about giving something extra to your customers with every order they place with you? How can you sweeten your deal without costing you a fortune?

You will have come across a supplier that has exceptional prices but doesn't ship to your country. Most buyers simply give up an look for an alternative source, without knowing that there is an easy, inexpensive way to import from those suppliers to your country. In this article we reveal exactly how you can overcome this apparent obstacle.