When people walk into your shop or website you want to be able to offer them an attractive, reliable product that provides sound value. Before you can do that, you must locate a wholesaler, also known as a supplier or distributor, who will deliver the goods where and when you need them. They must offer a quality product at a competitive price and adequate volume.

Retailers find product from a variety of sources. The sources that you use depend on the nature of your business and product, your capacity for inventory and so on.